Blurb Book Post (PDF)




Helvetica Film Response

I initially meant to “listen” to this film rather than watch it but the first scene had me hooked from start. I found myself smiling with joy as the typographer rolled the press over the paper to reveal a print that reads “Helvetica” in beautiful black bold letters. I found myself wanting to tinker with each block of text like a child rearranging refrigerator magnets. Successful Graphic design and typography brings me an overwhelming joy that I find rarely elsewhere and its such a beautiful process to me. I love the how creativity and technicality are so intertwined and depend on each other. I have yet to receive any formal education or training on typography, although I am anticipating it for next semester, I can’t wait to delve into a new portal and learn everything about typography. It’s such a beautiful process where apparent or subtle varieties in typography design communicates to the audience in so many ways (subconsciously or consciously).  I believe there is a lot of power in the hands in a graphic designer, to be able to “control” how the viewer feels or to be able to invoke a certain feeling or idea purely by your design. It’s something that happens everyday in ways we are not aware of. When creating a project, composition or design, apart from the main content, typography is always one of the most time consuming component for me. When you find the perfect type for your project, it’s like nirvana — it’s better than sex, its like making LOVE.

As an average viewer, many people tend to be focused on the more appealing aesthetics of a composition such as the colors and images than the subtle influential effects of the typeface. The truth is tiny details of a typeface amplify great characteristics such as the serifs, san serifs, x-height, descender, ascender, and so on. Changing one aspect of these attributes can affect the feel or characteristics of the typeface. I have much respect for the artists that create typefaces as I make use of them everyday. I hope to learn everything I can about typography next year, not so much that I may create by own, but so I can truly appreciate the time and work it takes to create such an influential typeface.

Three (3) Featured Artists via Online Sources

Chris Anderson
In the article, it features a photograph by Chris Anderson that features a bedroom looking out the window onto an urban setting. I was drawn to this photograph because it creates such a dynamic environment with such little information. There are small hints such as the partially clothed woman, the clothes on the floor, the worn chipping paint off the windows. Every tiny aspect of this photograph has so much character that the viewer is engulfed in this person’s world. I read that he is an international photographer that did his early work in conflict zones. I can only assume that during his time there, he struggled to capture the atmosphere and the environment while limiting himself to four sides of an image. They must try to capture as much as they can with so little and it’s apparent that he’s very good at what he does.

Graham Collins
I want to talk about abstract art. I’m aware what abstract means and what it is but it’s something that I haven’t been able to fully grasp. There are obvious different degrees of asbstractivity(?) and the shallower ones, I can understand but there are some pieces that delve so deep. I am sitting here looking at this piece and I want to understand where the artist came from. I see a horizon, maybe a mountain line. Unfortunately, the article doesn’t give a description of the artists intent because I would love to know the reason why he chose the materials that he did and what he wanted to depict.

Shepherd Fairey
I used to be in love with his work but I don’t know how to feel about him as “Street art” came to mainstream. I think we can accredit Shepherd Fairey with the popularity of street art today. But street art is not what it used to be. I have read articles arguing for and against if Shepherd Fairey “sold out” his brand and I don’t blame him for jumping at an opportunity to make money because I don’t believe that he owes the art community anything. I don’t believe his brand is what it used to be but I respect the work he produces. There are some arguments that he copied his style from communist Russian propaganda but as they say..


Mid-Semester Quiz

1. A camera is tool to create photos. It’s consists of a lens that serves as a mechanical eye. It uses light to create images digitally or analog.

2. Depth of Field refers to the amount of your scene/image/composition becomes sharp. If you wanted to capture sharp focus on the foreground AND background, you would desire a deeper/wider depth of field.  If you want the background out of focus but foreground in focus, you would desire a shallow depth of field.


-Close Up
-Wide Shot
-Medium Shot

4. ISO should range from 800 to 1000 depending on the amount of light. In extreme low light, you want a higher ISO to capture more light. In a bright lighting situation, you want a lower ISO. If your ISO is too high in a dark situation, your photos will become very grainy.

5. Shutter speed controls the speed of the lens shutter. The longer the shutter stays open, the more light it allows and vice versa.

F-stop controls how wide or narrow the aperture of the camera is. A wider aperture allows more light and narrower allows less light.


-Spot Removal Tool
-Radial Filter
-Masking Tool
-Red Eye Remover
-Crop Tool


– (Lightroom) Color Mode -> B&W
– (Photoshop)Image -> Mode -> Greyscale

8. Street photography is a style that doesn’t require a studio. It’s the act of going out and taking an active approach to pursuing photography. There is a photographer we discussed in class that tries to take photos of complete strangers in poses that assume that they have been good friends for a long time. It is this process that can be categorized into street photography.

9. Silver screen print nitrate on metals.

10. Richard Avadon was best known for celebrity portraits.  He dove into landscape photos at the end of his career.

Ansel Adams Video

Whenever you look at Ansel Adams work, you feel very tiny but not insignificant. He wanted to express that the world is beautiful and humanity is beautiful and that we are all connected systematically. Ansel Adams says when he takes a photo, his mind sees something that is not literally there and I believe that is the allure or essence of all photography, to see something that is not there in a literal sense but you can capture that vision and share it globally. Some might say his work was essentially a portrait of America and representative of the American land. Ansel Adams sees something that resonated in the deep recess of his soul and he spent his entire life trying to convey his soul through self expression via photography.